When co-founders Sheenon Olsen and Ana Lessa conceptualized Atma Beauty, they knew it wasn’t going to be just another salon. With a thirst for trendsetting and excellence, Sheenon and Ana created an inspirational space that takes your breath away.

More than just a neighborhood salon, stepping into Atma is a red-carpet experience. From front desk to service, the staff is prepared to make this visit the best day of your week.

Enjoy the buzz of a live photo shoot and sip on a beverage of your choice in between services. Highly skilled artisans collaborate to create a look that will leave you feeling confident, refreshed and uniquely you!

Atma’s artisans use the best products on the market to make your beauty dreams come true. Don’t forget to shop the products you need on the way out! Must have brands like Oribe, R+Co and Smith & Cult are in stock and available for purchase.

Check out Atma’s feature in Racked Miami to learn more and make sure to book your appointment here!

We pride ourselves on our Customer Experience though the delivery of excellent service, skills, attention to detail, and use of quality products. Let us discover your vibe as we become your tribe to unleash your gorgeous locks.

Photo Credits:

Top:

Middle: Matt Roy

Bottom:

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

Although Miami is well known for its year-long sunshine, the summer notoriously takes it up a notch in terms of heat and humidity. If you’re a Miami local or planning to visit in the summer, you may be considering a Keratin treatment to beat the frizz for the upcoming season. But is a keratin treatment the right choice for you?

If you’re not convinced, don’t worry! Visit one of Atma’s artists and discover the best techniques and treatments to bring out the best in your texture without damaging your hair!

In the mean time, our Creative Director and Co-Founder Sheenon Olson has shared his expertise on keratin and how it changes the texture of your hair, with Allure magazine.

Here’s a snippet of what he had to say:

Sheenon explains that a powerful chemical such as formaldehyde is necessary to actually alter the hair’s natural patterns. This highlights the fact that keratin treatments branded as “formaldehyde free” may not achieve the result that you’re expecting.

Read the full article here to discover the key ingredients of a keratin treatment, the importance of ventilation, how to choose the right salon, and how to maintain your treatment.

We’re inviting you to book an appointment and let our tribe of beauty experts help you to discover the best tools and treatments for your lifestyle and best look yet!

Photo Credit:

Matt Roy

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

Miami’s signature year-round sunshine is great for your tan, but the scorching heat and humidity could make your hair sweat. Whether sweaty hair is caused by your time on the beach or your workout routine, you need a solution to revitalize those strands.

Atma’s artists are highly skilled and ready to give you the best cut and style for your lifestyle. With a style that’s just right for you and regular guidance from your Atma stylist, we’ll keep your hair looking beautiful daily.

Maintain your amazing hair with this “haute” tip that our Creative Director, Sheenon Olson shared with Essence Magazine.

Use Dry Shampoo to Refresh Sweaty Hair

Sheenon suggests using a dry shampoo and blasting strands with cool air from your blow dryer as you smooth.

“Give extra attention to hairline wisps, which "tend to be drier and soak up more sweat." - Sheenon Olson for Essence Magazine

Read the full article on Essence for more sweaty hair tips.

Make sure to Book at Atma Beauty for a style designed just for you and more expert tips from our inspiring artisans!

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

“A proper haircut requires a class in the principles of haircutting at the very least,” says Sheenon Olson, creative director of ATMA Beauty in Miami. “I’ve never seen this done successfully and would recommend people avoid it at all costs, otherwise even your stylist might not be able to fix it or achieve the style you were hoping for.” -Sheenon Olson for Reader’s Digest

With Atma Beauty around who would even think about a DIY (do-it-yourself) haircut? Our tribe is waiting to give you your best cut yet!

Sure DIY might be a thing these days, but trust us and put the scissors down! We guarantee you a visit to Atma is worth it… and much more fun than a “home made” cut or color.

Atma’s expert stylists aren’t about following the everyday cookie cutter looks that you can get at any salon. Our stylists are highly skilled artists. They pay attention to all the details that most miss when trying to reproduce the latest trendy cut. Instead Atma’s artists will make you a trendsetter, enhancing your natural beauty in the way only they can!

Atma’s staff is dedicated to making you feel “ahhh-mazing,” from the moment you arrive and long after you leave.

The bottom line is, when it comes to your hair, your best bet is to book at Atma for an unforgettable experience that leaves you looking and feeling your best! Sit back, relax, enjoy a cup of coffee and be inspired by all of the creative energy, all while getting your hair done by the best of the best!

Photo credit:

Matt Roy

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

So your favorite celebrity has made the switch from dark to light hair in what seems like one quick push of a magic button. Let me guess, you’re itching to do the same?! We all know that Summer is here and the lighter hair trend has come along for the ride. But it might not be as easy as it looks.

While your number one movie star makes it look like a simple change, that’s just not the case. In fact, celebrities often use wigs and weave to change their hairstyles and color, without affecting their actual hair.

Our Celebrity Hairstylist and Creative Director, Sheenon Olson, explains that changing hair color from dark to light is a gradual process.

“We see celebrities change their hair color all the time but we forget that extensions and wigs are often used,” he says. “The process doesn’t happen magically. It takes hours and sometimes several sessions in your colorist’s chair. But if you want to go from dark to light, it can be done. It just takes patience and time—a lot of time.” - Sheenon Olson for newbeauty.com.

But have no fear. Atma’s experts are ready for the challenge to transform your look. Our team works together to create a look designed to bring out your inner beauty and make you “stand out” beautiful! It doesn’t hurt that top class customer service and an inspirational atmosphere are just everyday perks in Atma’s Miami “haute” lifestyle!

Be prepared for multiple visits to achieve the look you want in a way that’s healthy for your hair. So pack your patience and take it slow. Book an appointment at Atma now, and you’ll be “seeing the light” this summer.

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

If you’ve visited Atma, you may have met our resident celebrity hairstylist and Creative Director, Sheenon Olson.

In 2016, Sheenon Olson and his business partner Anna Lessa joined the Sunset Harbour neighborhood, opening the now famed Atma Beauty salon and medspa.

Having worked with the likes of Alessandra Ambrosio and Elizabeth Olsen, Sheenon brings a little extra sparkle to what he refers to as the “SoHo” of Miami.

Sheenon, and our entire team of creative stylists, work together to make you feel like a work of art. Inspired by more than just the latest magazine spread and instagram fad, this team sets the bar way above anything you could imagine.

If you haven’t yet visited Atma in Miami’s Sunset Harbour neighborhood, there are more than just a few reasons to check it out!

Sheenon sat down with Time Out Miami, to share his thoughts on Miami lifestyle and Sunset Harbour in particular. Here’s a taste of what he had to say:

On what he loves about Sunset Harbour:

Sheenon loves that Sunset Harbour is all about the locals. It has an authentic home-town feel.

“It’s not commercialized like Lincoln Road. Everybody here is a local business owner; there’s a real community. All the exciting stuff that’s happening in South Beach is happening here.” - Sheenon Olson, Time Out Miami.

On his favorite spot:

Sheenon loves running into familiar faces at Panther Coffee.

“I always end up running into at least six people I know.” Sheenon Olson, Time Out Miami.

On his canine sidekick, Ricardo

Ricardo, a rescue dog, sometimes referred to as Atma’s unofficial mascot, won Sheenon’s heart on the set of a photo shoot.

Read Sheenon’s full interview with Time Out Miami.

Make sure to check out Sheenon, and Ricardo at Atma Beauty in the gorgeous Sunset Harbor neighborhood. Once you get a taste of the Atma lifestyle, we know you’ll be vibing with us on the regular!

Don’t forget to book your next service here!

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

“If you wonder why all the women (and men) walk out of Atma Beauty with an intensifying glow, it’s probably because they just experienced the salon’s popular Hydrafacial with renowned aesthetician, Bernadette Oli.” - Ocean Drive Magazine

Have you tried Atma’s famous Hydrafacial? This highly sought-after treatment incorporates antioxidants and red and blue light therapy to eliminate bacteria and prevent acne. With Miami’s year-round summer weather, our hydrafacial will leave you feeling refreshed, beautiful and ready to face the world.

Atma customers are known to leave the salon and spa glowing inside and out. Stellar customer service in our inspirational, creative space is just the icing on the cake.

Our highly skilled artists are focused on all details that come together to make your visit an out of this world experience!

Learn more about Atma’s Hydrafacial in Ocean Drive Magazine and book your appointment today!

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

At Atma, we’re obsessed with making your hair look beautiful. Unlike the typical salon, we’re also committed to achieving the best result in the most healthy way. We use only top of the line products and our artists work together to uncover your best look!

But if you’re having a moment and wondering about the health of your hair, check out some expert advice by our Creative Director Sheenon Olson.

How do I Know if my Hair is Healthy?

A great indicator of your hair’s health is how porous it is. Sheenon Olson, celebrity hairstylist and creative director of Atma Beauty shared his insight on this healthy hair test with Stylecaster.com. We’ve summed up his advice for you below!

What is Porosity?

Porosity? What does that even mean anyway? The answer is simple, your hair’s porosity determines how well your hair absorbs and retains moisture.

Low Porosity Hair

Low porosity hair doesn’t absorb moisture very quickly. However, it does retain the moisture that it absorbs.

High Porosity Hair

High porosity hair is the opposite. It absorbs moisture very quickly, but it loses it just as fast. The bad news is that this usually indicates that the hair is damaged from heat styling or coloring.

Is it Possible to Have Both?

Yes. Sections of your hair could be more porous than others depending on the processes you have done in the past, for example, ombre coloring.

How to Test Your Hair’s Porosity

“One way to determine your hair’s porosity is to take a few strands from your comb and drop them into a glass of water. If your hair floats for several minutes, your hair’s porosity is likely low, as it’s not absorbing enough water to sink. If your hair falls to the middle or bottom of the glass, this indicates high porosity.” - Sheenon Olson for Stylecaster.com.

How to Promote Healthy hair?

For low porosity hair:

“Avoid products with protein, which will make your hair more brittle,” Olson says.”I also recommend light products so build up doesn’t become an issue.” - Sheenon Olson for Stylecaster.com.

For high porosity hair:

“You want to use products that will not only add moisture but that will also close the cuticle,” Olson says. - Sheenon Olson for Stylecaster.com.

Where can I purchase the right products for my hair?

Visit Atma Beauty’s location in Sunset Harbour, Miami Beach for the perfect products to keep your hair looking and feeling its best.

Better yet, book an appointment at Atma, where our highly skilled hair experts can help you to determine the health status of your hair and develop a plan to make your hair look the best it’s ever been.

Photo credit:

Matt Roy

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

Have you even lived if you haven’t had a hair faux pas in your lifetime? Most of us have learned a hard lesson or two after attempting a DIY (do it yourself) haircut or an unsuccessful trip to the salon.

Our best advice? Skip the hair don’ts by visiting Atma! Our tribe of artisans work together to bring out the best in your hair and make you look and feel beautiful.

Sheenon Olson, Creative Director of Atma Beauty has seen it all before! He shared some major hair don’ts in his interview with Marie Claire Magazine.

Maintain your bangs at a moderate length and width. Bangs that are cut too deep into the hairline or too wide tend to give that unattractive “bowl effect”.

"The key here is to not cut past the corners of the peak of your eyebrows as a general rule of thumb," Olson says. Go too wide, and it's like you're wearing a cap. There's really not much you can do until your fringe grows out beyond pinning/slicking them back, so prevention is key—read up before you take the plunge.” - Sheenon Olson interview with Marie Claire magazine

Choose a color that complements your skin tone. In general red undertones go with darker colors and yellow undertones go with warm colors.

Avoid the Snow White Effect. While extra dark hair could create an exotic look temporarily, the magic quickly fades.

“...several weeks later, when your hair grows out, your light roots will make it look like your hair is thinning or balding. Yikes. Olson says the best rule of thumb is to not darken your hair more than two levels from your natural color to lessen this effect.” - Sheenon Olson interview with Marie Claire magazine

Use the right setting on your Hot Tools. To keep your hair healthy, set your flat iron to the lowest heat setting.

"Flat irons cause the most damage to hair that I see, beyond anything else," Olsen says. "Couple that with bleached hair, and you have a recipe for a chemical haircut." - Sheenon Olson interview with Marie Claire magazine

Put your phone down during your haircut. You might be tempted to text during your haircut, but it might be best to keep your head up if you want an even haircut.

“You must keep a level head, both literally and figuratively, unless your hairstylist asks you to look this way or that.” - Sheenon Olson interview for Marie Claire magazine

Come vibe with us and experience the Atma Life, where fabulous is ordinary and excellence is everything!

Make your booking here!

Photo credit:

Matt Roy

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

Who’s the most knowledgeable on color on the Miami beauty scene? Our very own Sheenon Olson, Creative Director and Co-founder of Atma, is the best in the biz!

With Sheenon leading our tribe of highly skilled artists, it’s well known that the best looking hair in Miami walks out of our doors ;).

In this interview for the Miami Herald, Sheenon dishes on color trends, star studded inspiration and what he loves most about our favorite city (Miami of course!!).

Olson reveals that his hair muse is Brazilian model Izabel Goulart, while at the time of the interview his clients seemed to be most inspired by Gigi Hadid and Jessica Alba.

Read the original interview here and visit Atma for the salon experience of a lifetime. Atma’s Miami “haute” life is best known for its red carpet customer service and hair skills that are beyond anything you ever imagined.

Book your appointment at Atma for a color makeover that makes your inner celebrity pop out to say hello all day everyday!

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

“Sunset Harbour is brimming with fabulous blowouts and they’re probably all courtesy of the folks at Atma Beauty.” - Ocean Drive Magazine

Whether you’re interested in a sleek and polished look or a more “beachy” vibe, Atma’s tribe of trendsetting stylists are ready to give you the best blow out ever.

It’s no surprise that Atma was named as one of the top places to get a blowout in South Florida by Ocean Drive Magazine. Our clients love to come hang out in our Sunset Harbor space to get their hair done by the best of the best.

Book an appointment for a blow dry that will literally blow you away and enjoy the experience of Atma life! Have a beverage with us and soak up some artsy inspiration. You’re sure to leave feeling fresh and beautiful inside and out!

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

Atma Beauty is brimming with talented artisans and Duber Osorio is one of them. If you’ve been fortunate enough to have your hair done by this guy, you know what we’re talking about.

Originally from Medellin, Colombia, Duber started off his career as a banker, but discovered his passion for hair in his mid-thirties and never looked back! Duber has now been in the hair business for 13 years!

Here’s what Duber wants to share with you:

On what he loves about Atma Life:

The energy of this place is incredible, it’s young, friendly and full of talent. The quality of the people that work here is amazing. We are so many and we learn from each other every day. Not to mention the visitors that come to Atma from other cities and hair salons to share their techniques with us! The location of the place is another plus, I like to call it “the healthy corner of South Beach.

On what he’s passionate about:

My clients ask me all the time, what do you prefer to cut, men or women? I always answer it’s not about gender it’s more about the challenge! Of course, cutting long hair and creating beautiful layers and a wonderful body with brushes and rollers is fun. But what I really love are those short haircuts that are challenging. They show everything so you need to be very careful, watching the form, the shape, the texture, the details, the styling. I am passionate about working in these short hairstyles.

On his best advice for beautiful summer hair:

Hair during the Miami summer is a little challenging.The humidity causes frizziness in most hair types. What I suggest is stop blow drying! Unless it’s a very important event why bother? Wear it curly, or wavy. Find the right product to enhance those waves, apply after wash and let hair air dry, pull out the linen scarfs and hats! Make sure to wear a moisturizing or leave in conditioner cream in your hair and braid it or bun it while in the pool, at the beach or just simply at brunch.

What are you waiting for? Book your next appointment with one of Atma’s top of the industry artisans!

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

The color! The shine! The length! The volume! Models, actresses, celebrities - are they all just born with gorgeous hair? Is there any hope for the rest of us?

If you have major hair envy over the “goddesslike” hair of the models in hair commercials, there may a a few secrets you need to know.

It may surprise you to learn that these results are not due to naturally gorgeous hair, or even the best styling products. Atma Beauty’s very own Celebrity Hair Stylist and Creative Director, Sheenon Olson, shares some of the tricks used in the commercials.

Contributing to an article in Today Style, Olson shares some tricks of the trade. “When a shampoo commercial model is laying on the ground and it appears as though she’s got tons of hair, there is typically a large piece of cardboard attached to the middle of her head with extensions taped on,” shared Olson.

What about that movement and bounce? “This is often shot in front of a green screen while a guy in a green suit comes in and essentially moves the model's hair around to make it appear bouncy or windblown,” said Olson.

And how do those slow motion flips of hair look so perfect? “In many shampoo commercials, a custom piece (that looks similar to a hockey stick) is used when the shampoo-commercial model is shot from behind flipping her hands through her hair,” said Olson. “In the second before she puts her hand through her hair, an assistant will quickly flick the hair back with this piece — essentially ensuring that the hair moves evenly in a rounded shape, which is most attractive!"

Still, you can achieve commercial ready hair without camera tricks. Atma’s expert team is the best in the biz and we’re ready to help you achieve your best hair yet. Join us on our journey as we discover your healthiest, shiniest, most beautiful hair, and get ready to be camera ready any time!

Book your appointment and experience Atma life for yourself!

Photo Credit:

Matt Roy


© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

“Stay out of the sun.” “Wear a hat.” “Exfoliate.” “Moisturize.” Most of us grew up hearing similar sage beauty advice from our mothers, grandmothers, and other women in our families. Today, many of these nuggets are also advocated by beauty experts. So the old adage, “Mom knows best” rings true.

Atma’s resident Celebrity Hairtsylist and Creative Director, Sheenon Olson, shares some wisdom from his own mom in a Today Show piece

On achieving a head full or curly, bouncy waves at home, Olson shares, “My mom always loved using rag rollers. She used actual rags, which is where the name came from. Now, they have rag rollers you can get at CVS. These are great for those folks whose hair never stays curled. The idea is that you sleep in them after you take a shower and towel dry your hair. They dry over night in the rollers and in the morning, you have super curly hair.”

Additionally, Olson’s mother used her own hair masque. “My mother also used a homemade hair masque of either straight honey or coconut oil and this was before coconut oil was so trendy (she was ahead of her time). Both are great options for treating your hair."

With his mother as an example and inspiration, it is no wonder that Olson turned his passion into his art. Come join him at Atma Beauty and experience the world class hair care and style for yourself!

Mother knows best, but so does the Atma tribe! Book an appointment and come experience the Atma life for yourself. Our trend setting team is ready to unleash the beautiful, lust worthy hair your mom gave you!

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

One of the many advantages of living in beautiful South Florida is our eternal summer. Unlike our friends north of us, we almost never have to hide our lustrous locks under hats - unless it’s a beach hat, of course.

But that also means we have to be creative in finding new ways to “do our do”. Sometimes, it’s so steamy that we simply must get that hair off our necks!

Luckily for us, Atma’s trendsetting team has what it takes to give you the best looks this season. Our very own Celebrity Hair Stylist and Atma Beauty Creative Director, Sheenon Olson, shares some “inspo” on the topic with his contribution to The Stir Cafe Mom.

Some of his favorite swept up looks include a messy high bun, a romantic side braid, a clean ponytail or a visible braid.

For help achieving these looks or to create your own, we invite you to visit us at Atma Beauty. Our top of the industry stylists work creatively to uncover your vibe and showcase your best look.

Whether you’re looking for a style that transitions from daytime to happy hour, or pool party tresses, the tribe at Atma never disappoints.

Book your appointment!

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.

Miami is so much more than just our backyard! Our city, known for its beautiful beaches, international commerce, and a thriving restaurant and music scene - is also one of the world’s fashion and beauty capitals!

Our very own Atma Beauty snagged a mention in Vogue in its coverage of Art Basel Miami Beach. Here’s Vogue’s take on Atma Life!

“Winter-weary travelers looking for a Miami makeover replete with bang trims, blowouts, and spray tans should head over to Atma Beauty, an airy 7,000-square-foot salon that opened last month in the city’s Sunset Harbor neighborhood under the creative direction of hairstylist and photographer Sheenon Olson.”

Thanks for the shout out Vogue! Join us as we set the next big trends in hair and beauty. At Atma we don’t raise the bar, we set the bar! Our creative and collaborative approach to hair styling combined with excellent customer service and top of the line products equals and amazing day at the salon for you! Book some time just for you and come enjoy that Atma life with us. You deserve it beautiful!

© Atma Beauty, 2019. Unauthorized use and/or duplication of content found on this website without express and written permission from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Atma Beauty with appropriate and specific direction to the original content.